11/11/2023 0 Comments Great notion beer finder“Also, we could play up our message of quality and freshness because our beer didn’t have to travel as far being that it was made right here at home.” “We wanted to elevate the reality that our beer was just as good, if not better than, the imports,” Stutrud said. However, there was still a belief that because Summit was domestic that it was not as good as an import. Stutrud explained that those drinkers that naturally gravitated toward Summit beer were imported drinkers to begin with. “But when it came to imagery, to style…it was primarily the imported beers that we were competing with.” “At the time, we were competing with the big national brewers from the U.S. So, in 2002, alongside Mike Lescarbeau and Marcus Fischer of the agency One and All, Stutrud was focusing on gathering customer testimonials throughout the Twin Cities. In fact, Stutrud’s mission upon opening Summit was not just to brew quality beer in the classical European style, but also to bring true beer culture back to the region. Summit Brewing Company had just celebrated 15 years of business, but was still eager to find ways to entice new drinkers to try Summit Extra Pale Ale.įounder & President Mark Stutrud was no stranger to the hustle of encouraging local people to try his product. Craft beer was still seen as questionable. Instagram was 10 years away from being invented and, for many beer drinkers, a lager meant a lite domestic. Twenty years ago, there were less than 10 breweries in the state of Minnesota. A time where drinking craft beer wasn’t considered cool. A time when reviews weren’t based on the latest style or wildest ingredient and ranks weren’t posted everywhere online. It’s hard to remember a time when there wasn’t a new brewery opening up nearly every month.
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